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I'm ERIKA S. ROSE, MA
Client
Role
Brand Designer
Project Type(s)
Visual Identity
Karel Bright Eyes rebrands as a marketing consultancy with a new visual identity. I served as
the brand designer and brand consultant; assisting in the renaming of the brand's new core services.
Tools
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Adobe Illustrator
Original Logo
The goal was to develop a new brand identity for Karel Bright Eyes LLC, a photography and video production company. The client wanted it to be modern and bright. They also requested a word and pictorial mark that incorporated a wagon to symbolize how they tow camera equipment. Lastly, it must incorporate the tagline in some form.
Mood Board
Initial Concepts | Pictorial + Wordmark Logos
Scope Change
After the initial round of concepts, the scope changed to position the business as a visual marketing experience rather than just a photo/video service. This meant nixing the pictorial mart for now and proceeding with a wordmark logo instead.
The new scope: The business now includes high-level, full-service marketing consulting.
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Project Management
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Photography - creative director, photography, make-up artist, location scouting
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Marketing - digital advertising, tv promotions, news coverage, email marketing
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Video Production - producing writing, shooting, and editing
Mood Adjustment | Clean + Sleek
Updated Concepts | Wordmark Logos
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