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I'm ERIKA S. ROSE, MA

Client

See-LA-logo-1_edited.png

Role

 Creative Director/Designer

Project Type(s)

Event Branding & Design

SEE-LA Change: Anyone Can Grow was an outdoor community event produced by SEE-LA to educate the neighborhood on growing food in their own homes.

 

SEE-LA works to build sustainable food systems and promotes social and cultural activities that support the low-to-moderate-income residents in LA. 

For this project, I was tasked with providing creative direction to the team. I assisted with naming the event and developing the complete brand for the event in English and Spanish. The campaign needed to embody: 

  1. Modern/vintage aesthetic

  2. Homage to farmers

  3. Texture

  4. Souvenir 

Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

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