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I'm ERIKA S. ROSE, MA

MULTIDISCIPLINARY DESIGNER  +  DIRECTOR  +  STRATEGIST

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Over 14 years, I've designed for a few companies that exhibit at trade shows and hold conferences and outdoor events. I created wall clings, directional signage, exhibit booths, in-store signage, wallpaper, and many more environmental designs in various roles as a visual designer. Below is a selection of these experiences.  

Organizations:

  • Morsco

  • Entrepreneurs' Organization

  • National PTA

  • National Coalition of 100 Black Women (NCBW)

  • SOME

  • VO-CRO

ROLE

Creative Services Manager

Design Consultant

Art Director

PROJECT TYPE(S)

  • In-store signage

  • Trade show

  • Wall paper

  • Booths

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PTA has two conferences annually that take up to six months of planning and implementation. For the association, I conceptualized the visual branding for the association's largest annual 1200-member event, PTAConXpo and Legislative Conference.

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SEE-LA now, Feed Los Angeles, commissioned me to brand their outdoor sustainable food event. For this organization, I was tasked with providing creative direction to the team. I assisted with naming the event and developing the complete brand for the event in English and Spanish. The campaign needed to embody: 

Modern/vintage aesthetic, pay homage to farmers, include texture and be souvenir-worthy.

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Annually SOME organizes a fundraising event, Break the Cycle, to raise money, awareness, and support for our efforts to break the cycle of homelessness & poverty in our nation’s capital. This year, I was tasked with updating the branding across print and digital channels.

A pre-clinical contract research organization (VO-CRO) commissioned me to design signage and exhibit graphics for scientific conferences